Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a means to improve their information collection processes. While it needs much more technical knowledge than regular GTM and might introduce additional prices, it can result in greater precision and more reliable information
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility offers marketing experts extra possession over the information they send, and makes it simpler to adhere to various data regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for illegal stars to control the system by changing the postback URL.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve data before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid marketing professionals make more informed advertising and marketing choices.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in site visitors' internet browsers. These tracking codes are commonly blocked by advertisement blockers, which can cause data collection interruptions and imprecise results. Server-side tracking makes it possible for services to bypass these limitations and provide precise, consistent information that is much less susceptible to disturbance.
This kind of tracking additionally allows organizations to track conversions that occur outside of the website, like phone calls and in-store acquisitions. This is very important given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra dependable for organizations seeking to adapt to these adjustments.
3. Less susceptible to fraudulence
Server-side monitoring allows services to manipulate data hauls prior to it reaches third party endpoints, enhancing protection and privacy. This is specifically essential as various web browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened outside of your internet site.
Additionally, server-side monitoring allows you to capture individual information directly on your own web servers. This eliminates dependence on 3rd parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a set of directions that informs your website's server what occasions to videotape. This data is after that sent out to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different method that utilizes a little item of code on your page to collect data from individuals.
4. Much easier to apply
Server-side tracking is a data collection process that occurs on the web site's very own web server, bypassing web browser limitations. This implies that information gathered by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the range of information monitoring and offers companies extra control over transmission, making it generally more dependable. Consequently, it's less susceptible to data difficulties triggered by points like a damaged connection or an active ad blocker KPI tracking software being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the web server. This permits you to have even more precise information and assists guarantee compliance with privacy regulations such as GDPR. Moreover, it also stays clear of the monitoring constraints enforced by web browsers and ad blockers.